“Big Spring”!!! What is it? It is Spring 2012 and it means a huge spring season for Rabun County tourism. I will explain more, but first I need to explain another phrase used by the Rabun County Convention & Visitors Bureau (RCCVB)…”Spring Blitz”. We use this phrase to refer to the heavy advertising we do in March and April each year. While those two months represent 17% of a calendar year, we will spend about 40% of our advertising budget during that time. This is a key time period because it is when many people are planning their vacations and it is also a great time to attract weekend and day-trippers up here during the slower spring months when we need business.
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